Q & A With Karabootique
Kara one of the sweetest, funniest, and most hard working girls we've had the pleasure of working with and getting to know! She balances a full time office job, an event management position, AND owns her own boutique, Karabootique. Impressive, right? Read below to see how she manages it all- and take notes!
We love Karabootique! Tell us about why and how you started.
When I graduated from college I was so ready to take on the world and plan events, after all that is where most of my internships and job experienced stemmed from. However, all the rumors about how tough it was to find a job were true. I decided to take matters into my own hands and become a #girlboss. Clothing and style have always been an important part of who I am. I express a great deal of my personality within cuts, colors, and patterns. My nickname is Karaboo, so it seemed only fitting to keep a part of me in the brand. After an abundance of research on trends and wholesale brands – KBT was formed. I decided now, as a young single woman with no dependents, was the perfect time to start and grow my business.
How do you drive traffic to your website, and what role does social media play?
In this day and age social media is KEY, especially with how influential fashion bloggers are. I try to utilize popular bloggers by sending them merchandise in exchange for posts of my clothing being worn. This helps to gain followers on different outlets and also turns them into customers!
If I can gain a shopper’s continued interaction with my social media feeds, there will come a time when they see something they cannot live without. A constant presence and viewership via social media makes all the difference with traffic to my site!
What is your social media strategy?
I try to post multiple times a week. I want my viewers to see new arrivals and I want to be consistent. Most of my planning comes from direction on KBT photo shoots. A styled shoot can make all the difference for potential shoppers. I try to set scenes and images that make a viewer want to be the girl in the photo.
When it comes to captioning posts or photos, I stay true to myself. I want my following to know they are getting service from me. I want to feel like they are being helped or approached by a friend versus a sales associate.
How do you juggle owning a boutique, working full time, and personal life?
The way Steve feels about his handy dandy notebook is the way I feel about my planner. I can’t live without writing important dates down! Organization is so important. I try to make use of my time in the best way possible. I get an hour for lunch with my full time job, which means time for KBT. I can often fit in a personal shopping appointment in that amount of time. I also try to use my resources. If I have an established relationship with a client, I will mail pieces for them to try on. This allows me to capitalize on time to get various things done and increases the odds of a sale!
When it comes to my personal or social life – I still try to plan things out. If I know girls’ night or family time is on my calendar, I make sure I’m still getting to be surrounded by those I love. Work and play is needed to keep me sane!
What advice would you give to someone who aspires to own a boutique?
The best thing to do in any business venture is to be well researched and prepared. Know your audience! I first decided to market to girls in my age range because I would select pieces that reflect my style – merchandise that I would wear. When I get compliments on my wardrobe it is the best advertisement to say “this item is from my boutique, let me tell you more about it.” I spent a long time browsing brands and trends that would fit KBT’s style and price points. I also promoted it via social media before it ever launched, to create buzz upon my opening.
Utilize your network! Word of mouth is still such a crucial advertising tool. Sometimes all it takes is sharing a post on Facebook to create a lot of traffic to my site. Ask your friends and family to help promote you! They want to see you succeed!
Where can readers shop your amazing clothes?
Check out the site! – www.karabootique.com
You can also check new arrivals via Facebook and Instagram @karabootique
Be sure to give Kara a follow, and, as always, questions or comments are always welcome! firstname.lastname@example.org xx